Creating a B2B customer persona is foundational to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.The Basics of B2B Buyer Profiles It includes information about their company, job responsibilities, goals, and challenges. What to include

Business services are the foundation of how companies operate in today’s market. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.What Are Business Services?Business services refer to specialized tasks offered by individuals or firms to help other companies reach their goals. Exam